Once upon a time, an affiliate marketer could use Pinterest as part of their affiliate marketing strategy, because Pinterest allowed users to use affiliate links in their pins. According to their end-of-year report, 98% of Pinterest users (Pinners) said they had tried new products they found on Pinterest, and when window shopping, 89% of Pinners use the network to help them make a buying decision. This is the largest growth Pinterest has ever seen.Īnother important fact to note is that Pinterest users are some of the most active consumers compared to other social media platforms. In their end of 2020 press release report, they announced they’ve gotten over 100 million new users each month throughout the year to reach over 450 million monthly global users. Pinterest is a social media channel with a lot of underutilized potential.
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